Product Launches

The second largest metropolitan area in the United States, Los Angeles is an enormous market with an even larger influence.  Massively spread out with impressive diversity and famous gridlock – it can seem impossible to break into. Lucky for you we bring local cycling, design, education and creative communities together through inspired events and a sharp sense of timing.

R5Y7 was founded on the idea that beautiful news-worthy bikes and lifestyle products should attract a crowd, media coverage and create the aspiration of a desirable bicycle lifestyle.