Los Angeles is a city of secret bicycle lovers. But with a long history of car culture, streets that aren’t commuter friendly and too few ways of introducing the bike-curious to the delights of every kind of bicycling… it can be tough. Only 1 thing can inspire the city to travel through multiple freeway interchanges: a seriously awesome festival.

From an advocate’s perspective most people have a few simple excuses for why they haven’t started riding as much as they’d like. So why not design a festival where they can experience bicycle paradise; while introducing people to the groups, rides, resources and products that will inspire everyone to ride? Attendees can check out a wide variety of DIY workshops where they can learn from top local educators and leaders, discover the kinds of groups and rides they’re interested in and get a first hand look at the most desirable bikes and gear.